A legislação brasileira não admite nem publicidade enganosa, nem publicidade abusiva. É proibido, por exemplo, induzir o consumidor a erro, veicular informação falsa ou omitir informação relevante sobre o medicamento ou ainda provocar situações que levem o cidadão a se comportar de forma prejudicial à sua saúde ou à sua segurança. A empresa farmacêutica que desrespeitar essa lei estará cometendo uma infração:
- A)administrativa
Incomplete. The conduct may generate administrative sanctions, but the CDC also typifies criminal offenses related to false information and misleading or abusive advertising.
- B)penal
Incomplete. There may be a criminal offense, but the consumer-protection system also allows administrative sanctions against the supplier.
- C)jurídica
Wrong. The question asks for the legal nature of the infraction, and "juridical" is too generic compared with the CDC categories.
- D)administrativa e penal
Correct. In the expected CDC framing, the same advertising conduct can have administrative consequences and fit consumer-crime provisions.
Gabarito: D
The CDC treats misleading or abusive advertising on two fronts. Administratively, art. 56 and art. 60 allow sanctions such as counter-advertising. Criminally, arts. 66 and 67 punish false or misleading statements, relevant omissions, and abusive or misleading advertising conduct.